Adobe Firefly

The thing that separates Firefly from every other AI image generator is the training data — Adobe built it exclusively on licensed Adobe Stock images and public domain content. That's not a marketing footnote. It means any image you generate is cleared for commercial use without the legal grey area that hangs over Midjourney or Stable Diffusion outputs. For agencies and brands, that alone makes it worth paying attention to. Generative Fill in Photoshop — where you select any region of a photo and describe what you want added, removed or replaced — is genuinely one of the best AI features shipped in the last two years. Generative Expand does the same trick at the canvas edges, making it trivial to extend a photo's background.

In practice, Firefly's creative ceiling is lower than Midjourney's for pure artistic generation. The outputs lean toward clean, commercially safe aesthetics — great for product shots and marketing assets, less exciting for editorial or experimental work. The standalone web app gives you image generation, text effects and vector recoloring, and the free 25 credits a month is enough to evaluate it properly. The real value is if you're already in Creative Cloud: Firefly is threaded through Photoshop, Illustrator, Express and Premiere Pro, so you're using it where your actual work lives rather than bouncing between tabs.